As the cannabis industry matures, consumers’ expectations about flavor and authenticity are increasing. The customer is not content with items that “work”. They are looking for authentic experiences that reflect the plant, aromas that evoke recognition and tastes that reflect actual cannabis. This growing demand has placed Cannabis derived terpenes at the center of serious product development conversations.
Image credit: massterpenes.com
What are the Terpenes that define Cannabis identity?
Terpenes produce the distinctive aroma and taste of marijuana strains. They influence the perception of quality before any effects are experienced. If properly preserved Terpenes signal freshness, strain lineage, and overall quality. If handled improperly even a product with a high potency may be a bit spongy or synthetic.
The genuine Cannabis Terpenes originate from the flower of cannabis and capture its natural aroma. This is fundamentally different from botanical terpene mixtures, which attempt to imitate cannabis’s characteristics using compounds derived from non-cannabis cannabis plants. While botanical blends can be cost-effective, the depth of flavor that people expect from real cannabis is not always present.
Extraction Method Shapes the Outcome
The extraction method of Terpenes plays a huge role on their final character. Hydrocarbon extraction from fresh or freshly frozen plant matter is frequently preferred for its ability to capture vibrant, live-resin-like scents. These techniques preserve delicate compounds that are easily lost during drying or high-heat processing.
CO2 Terpenes are an option. CO2 extraction is highly precise and produces pure, stable terpene fragments. The aroma that results is less pronounced than extracting live hydrocarbons, however CO2-derived profiles are admired for their consistency and purity, particularly when it comes to formulations that require balance more than intensity.
The two methods serve different goals, and producers who are well-informed select the one which best meets their needs instead of relying on market trends.
Fresh Material is Measureable
The quality of cannabis derived terpenes is determined by the harvest. Terpenes are degraded quickly when exposed to heat, oxygen or time. Freshly frozen materials or carefully preserved flowers can help lock in the original aromatic profile.
When degradation begins, there is no way to fully recover the amount of loss. This is why experienced producers of terpenes are obsessed with finding and processing. Fresh and contaminated material is immediately discernible by their clarity of aroma and the intensity.
What to be aware of when purchasing Cannabis Terpenes
You can easily ignore extravagant descriptions or exaggerated claims when evaluating Cannabis products for sale. Transparency is more important. Buyers must understand the process of extraction of terpenes and from where they are sourced and how they will be processed.
Consistency plays an important role. Cannabis-derived products, especially those that are specific to a particular strain, must possess the same aroma from batch to batch. The presence of large variations can indicate instability sources or production that is rushed, and are a red flag for companies focused on high-quality.
Terpene Craft: A Focused approach
Some producers attempt to be all things to all people. Others prefer to concentrate on one thing. Mass Terpenes belongs to the second type, and focuses solely on terpenes rather than having a focus on multiple product kinds. This narrow focus permits better control of the aroma, final output, as well as processing.
Mass Terpenes prioritizes small-batch manufacturing and post-processing, letting the scent speak for itself. Instead of heavily relying on the hype, Mass Terpenes wants to let the aroma speak for itself.
Aroma as the Ultimate Quality Check
No lab report replaces the moment a bottle is opened. High-quality cannabis derived terpenes reveal themselves instantly, with the complexity and familiarity that artificial blends aren’t able to compete with. Aroma is the most reliable method to determine the quality of the blend.
As the cannabis market develops, authenticity becomes the key differentiation. Whatever the producer opts for CO2 terpenes refined from CO2 or live extracted profiles of cannabis, the end objective is the same: to preserve the natural character of the plant. When terpenes have been treated with respect and care, they can do much more than just enhance the quality of the quality of the product. They can also help in bringing cannabis culture in its most well-known format.